Assignment 4 - Colours and Fonts

explanation:

Yellow: One of the happiest colours on the visible colour spectrum, yellow represents the sun, childishness, smiling and all round cheeriness! ☺

Why: I'm always happy, or at least always being bright enough to shine onto unhappy people. I also purposely used a slightly duller tone to the yellow because I know I am not completely and unaffectedly gleeful. There is a slight shadow, which is perfectly normal, it's what maturity and growing up will do to you.

Font: Draconian Typewriter

Why: I'm into books, quite old ones, and typewriter fonts intrigue me with their authenticity and age.

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Brown: Sturdy, and dependable, always in the background. Brown is down-to-earth and humble and kind. It's strong and plain but comfortable.

Why: I used the word "earnest" because I feel that brown is a colour to be trusted. That it is a trustworthy and eager-to-help kind of colour. The most sincere colour out there. I also underlined the word to emphasise on the down-to-earth characteristic.

Font: Bookman Old Style

Why: It is a humble font.

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Blue: Blue is a calm and breezy colour. It expels airiness and a sense of responsibility and independence.

Why: I used the word "breathe" because blue reminds me of space, and freedom. Breathing along with the sense of relief and content just correlates with the colour so well. I also put spaces between the letters to show off more of the breeziness and space, to make it more airy.

Font: Skinny Regular

Why: I used a thin font to give the word a lighter feel to it.

explanation:

Pink: A rather bimbotic and extremely feminine colour. I imagine this colour as a ditzy preteen who only reads celebrity magazines and always wears makeup and who thinks Romney should be president.

Why: I chose the word "whatever" because that word when used in the right tone can be the bitchiest and sassiest retort (mainly used by said bimbos).

Font: My Girl Is Retro

Why: This font reminds me of what you might see on bags or pencil boxes from shops like GIRLS or Teddy Tales. Cheeky and girlish.

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Purple: Of mystery and intrigue and curiosity.

Why: I chose the word "faerie" because what more mysterious than the magical realm where mystical creatures reside? Faerie are often depicted as two things. For children, they sweet little beings who only want to help humans and help the flowers grow. For adults, however, they could be bloodthirsty monsters with beautiful faces only for the purpose of glamouring humans for their own selfish use. If that isn't mysterious as balls then I don't know what is.

Font: Dyers Eve

Why: The overlaying of two fonts makes it look interesting and strange.

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Red: An angry and passionate colour. Full of fury and rejection and denial.

Why: I chose the word "no" because I like the simplicity of the word. The amount of hate and disapproval in one syllabic, two letter word is wonderful. Simple and to the point. No.

Font: Angryblue Controlled

Why: It's sharp and messy. It looks like it was written by a frustrated and irritated person. 

explanation:

Grey: Bored and unmotivated. Depressed. Listless. Without direction. Grey is the colour of laziness and lack of emotion.

Why: I chose the word "apathy" because it embodies the colour well. Apathy meaning the lack of care about anything. 

Font: Arial

Why: I looked up most boring fonts and Arial was one of them. I also italicised it to really capture the laziness and lacklustre of the colour, to make it look like it was too apathetic to even stand straight.

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White: The colour of utter simplicity and clear-cut, straight to the point. 

Why: I used the word "clarity" because it makes me think of crystals and lakes so clean they reflect the sky perfectly. Cleanliness and purity.

Font: Passion

Why: It is a simple and professional looking font.

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Black: Classy, sophisticated, of grandeur and polished behaviour. Almost snotty. 

Why: I used the word "distinguished" because I've always loved that word for its similar appearances the word disgusting yet meaning completely different things.

Font: Windsong

Why: Cursive fonts. What else is classier than cursive fonts?

Colour Theory Part Deux

Colours and the emotions and moods they hold.

Brown

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed.

Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.

Red

Red is associated with fiery heat and warmth. It can also mean danger (burning).
Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.

Pink

Pink is a combination of red and white. The quality of energy in pink is determined by how much red is present. White is the potential for fullness, while red helps you to achieve that potential. Pink combines these energies. Shades of deep pink, such as magenta, are effective in neutralizing disorder and violence. Some prisons use limited deep pink tones to diffuse aggressive behaviour. Pink provides feelings of caring, tenderness, self-worth and love, acceptance. Pink also is very characterised as girly and feminine.

Blue

Blue is the coolest color - the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. A pure blue is the color of inspiration, sincerity and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color. That makes it a wonderful colour to use in the home, especially for babies. Blue is so soothing that is a good choice for pajamas. Dark blue is the color of truth and moderation.

 

Purple

Purple is the color for royalties. It stands for luxury, wealth, and sophistication. It is also the color of passion, romance and sensitivity. Often associated with mystery and intrigue. 

Grey

Grey is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Grey can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration. Grey is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.

Grey is timeless, practical, and solid. A longstanding favourite suit color, grey can mix well with any color. Although well like and often worn, people rarely name grey as a favorite color possibly because grey also is associated with loss or depression.

White

It stands for wholeness and completion. In many cultures it represents openness and truth. White has a cold quality. It can provide clarity as its energy is complete. Cleanliness and professionalism. 

Black

Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.

Color Theory

The colour wheel comprises of

⋆ primary colours

red   blue   yellow

⋆ secondary colours

purple  orange  green

⋆ tertiary colours

red-orange   yellow-orange   yellow-green   blue-green   violet   red-violet

  WHITE   

is used as an overlay on colours to create lighter versions of the colour wheel known as pastels. 

different tones white produces

earth colours

chromatic colours

Thought Process for Lecture 7

black grey white red blue purple brown pink

print on horizontal A4 sheets of paper, 3 colours per page

based on list of colors find most suitable font to portray an emotion that is linked to them

black: -
grey: -
white: -
red: -
blue: -
purple: fabulous
brown: reading
pink: OMG
ninth word is name

Week 6 | 4th Assignment | Paper Cutouts

learning how to use a cutter
break the blade on purpose to sharpen (refresh blade)


paper cutouts (latest trend) chinese, swedish

Hammer, needles, punch holes, knife

Obj:
develop skills with knife
1. unity & variety
2. balance
3. scale & proportion
4. dominance (focal point)
5. rhythm & repetition

spray mount!

conveys the message (hiearchy of message) pleasing to eye of audience

black butterflies
draw silhouette first
dog, yourself etc
whale in the sky
sherlock
typography

TWIST:
2 diff artworks (A4)
1- balance & symmetry
1: composition (dominance & weight)
2 separate A3 mounting boards
2 inch border (top, right and left)
3 inches at bottom




(wanna update grid, put an asterisk)

Assignment 2: Composition

Grid Anatomy

Columns

Columns are vertical bands of modules. There can be any number of columns in a grid. More columns leads to more flexibility, but can also make the grid difficult to work with.
Column widths can be equal or they can vary across a grid.

Rows

Rows are the horizontal equivalent of columns. Online it’s harder to plan for rows as the height of the format is often inconsistent and dynamic.
On some pages your design may call for a fixed height, though on most pages your design is allowed grow vertically with the content.

Gutters

Gutters are the spaces separating modules either vertically or horizontally. Typically we think of gutters as the space between columns, but they are also the space between rows.
The minimum width or height of gutters should be an ‘em’ though this should usually be larger to better separate columns from columns and rows from and rows. The height of horizontal gutters should be based on the leading or line-height of the type.

Folio

Folios are created when page numbers are placed consistently in the margin, usually above or below the composition.

Running Header or Footer

A running header is a guide at the top to indicate your position in a manuscript. You’d find information like title, chapter title, section title, author, etc located here. A running footer is then this information is placed at the bottom of the format.

Markers

Markers are placement indicators for subordinate or consistently appearing information. Markers can be used to denote the location of folios, page numbers, etc.
These last 3 are more commonly found as described in print, but there’s no reason they couldn’t also be used on a website.
For example blog posts aren’t usually given page numbers, but they often display the publication date. When present the date is usually shown at the top of the post, but there’s no reason it couldn’t be included in a running header or as a substitute for the page numbers of a folio.