Columns
Columns are vertical bands of modules. There can be any number of columns in a grid. More columns leads to more flexibility, but can also make the grid difficult to work with.Column widths can be equal or they can vary across a grid.
Rows
Rows are the horizontal equivalent of columns. Online it’s harder to plan for rows as the height of the format is often inconsistent and dynamic.On some pages your design may call for a fixed height, though on most pages your design is allowed grow vertically with the content.
Gutters
Gutters are the spaces separating modules either vertically or horizontally. Typically we think of gutters as the space between columns, but they are also the space between rows.The minimum width or height of gutters should be an ‘em’ though this should usually be larger to better separate columns from columns and rows from and rows. The height of horizontal gutters should be based on the leading or line-height of the type.
Folio
Folios are created when page numbers are placed consistently in the margin, usually above or below the composition.Running Header or Footer
A running header is a guide at the top to indicate your position in a manuscript. You’d find information like title, chapter title, section title, author, etc located here. A running footer is then this information is placed at the bottom of the format.Markers
Markers are placement indicators for subordinate or consistently appearing information. Markers can be used to denote the location of folios, page numbers, etc.These last 3 are more commonly found as described in print, but there’s no reason they couldn’t also be used on a website.
For example blog posts aren’t usually given page numbers, but they often display the publication date. When present the date is usually shown at the top of the post, but there’s no reason it couldn’t be included in a running header or as a substitute for the page numbers of a folio.


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